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I’m a Senior Product Manager building data-driven, design-forward products in fintech, travel, and B2B SaaS.
ABOUT ME
I’m a Senior Product Manager with 7 years of experience building consumer and B2B products and 8 years in strategy consulting and finance, working across fintech, travel, and SaaS.
My strength is bridging data and design — going deep in the numbers while crafting user-centric experiences that drive adoption, retention, and revenue. I’ve led products from 0→1 through scale, partnering closely with engineering, design, data, and GTM.
Currently, I lead cards and spend management at at Relay, a B2B fintech serving small businesses, owning product strategy and monetization. I partner closely with engineering, design, data, and GTM to scale core revenue-driving product lines.
Previously, I was part of the founding team of an early-stage travel startup, where I built a mobile product helping people travel for less by maximizing rewards points. Before that, I was a Senior Product Manager at Hopper, a fast-growing consumer travel app, launching 0→1 retention and growth features used by millions of travelers. I’ve also served as Chief of Staff & Product Manager at Oliver Wyman’s Digital Innovation Studio, a product incubator that built new digital products for Fortune 500 companies and scaled from inception to $20M+ in annual revenue.
I’m especially excited about building products in fintech, travel, climate tech, and AI-powered platforms. I completed the Climatebase Fellowship, exploring how software and AI can accelerate climate solutions. Growing up in Bulgaria shaped my appreciation for nature and sustainability, and I’m motivated to bring that lens into the products I build.
Featured Work
WHAT I DO
Product strategy: Craft clear product narratives that crystallize vision and align stakeholders. Back initiatives with rigorous business cases that quantify impact, tradeoffs, and long-term value.
Product execution: Own roadmap development and product documentation across multiple areas, from discovery through delivery.
UX research & design: Lead qualitative and quantitative user research and usability testing. Translate insights into interactive prototypes using Figma and AI tools to inform product direction.
Product analytics: Build dashboards and analyses using SQL, Amplitude, and related tools to measure product performance and inform prioritization. Develop financial models to support investment decisions and business cases.
Team leadership: Drive alignment across engineering, data science, design, risk, and GTM. Experienced working both in-house and as a consultant with Fortune 500 teams.
Business & operations: Partner with senior leadership to define business objectives and execute against them, collaborating with finance, sales, and operations to drive sustainable revenue growth.
A story about me wouldn’t be a story without my beginnings. This is Borilovo, a small village in the Bulgarian countryside where my triplet sisters and I spent our summers growing up. It’s where I trained to become a national badminton champion and studied for the SATs, earning a full ride at a top U.S. liberal arts college. I bring the same drive, passion, and kindness to every project I take on – personal or professional.
Outside of work, you can find me traveling as often as possible, staying true to my inner athlete, and checking off my ever-growing movie and book list.