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I’m a product manager, triplet, and traveler. I thrive at the intersection of product design and data.
ABOUT ME
I’m a product manager with over 5 years of experience in building new consumer products and 8 years of prior experience in strategy consulting and finance. I have a knack for digging deep into the data, while also building design-forward, user-centric products. Currently, I’m part of the founding team of an early-stage travel startup building a mobile product focused on helping people travel for less using their rewards points.
Previously, I was a Senior Product Manager at Hopper, a fast-growing consumer travel app, launching 0-to-1 retention and growth features. I’ve also served as Chief of Staff & Product Manager at Oliver Wyman's Digital Innovation Studio, a product incubator that builds new digital experiences for Fortune 500 companies.
Prior to product, I spent 8 years in management consulting and finance, leading large cross-functional strategy, operations, and digital transformation programs for Fortune 500 companies.
I'm passionate about building mission-driven products that solve real human and societal needs. Some of the areas that particularly animate me are travel and sustainability. I'm currently completing the Climatebase Fellowship to deepen my knowledge of climate solutions.
RECENT ROLES
Founding Product Manager, Disco Travel
Building a new travel company that aims to help travelers redeem their loyalty points for more.
Leading product discovery, value proposition development, and MVP build. Deeply involved in the brand creation.
Senior Product Manager, Hopper
Owned the loyalty and wallet product strategy and roadmap for a fast-growing consumer travel booking app with more than 5 million MAUs.
Managed a cross-functional team of 10 across engineering, design, and data science.
Product Manager & Chief of Staff, Digital Innovation Studio, Oliver Wyman
Led business development, marketing, and strategy to grow the Studio from zero to $20 million in annual revenue.
Built a mobile fintech app for a Fortune 500 company from zero to MVP launch.
Defined the product strategy for a new mobile digital bank.
Past Work
If you appreciate the details, like me, check out some of my past projects below.
WHAT I DO
Product strategy: Craft in-depth product narratives to crystallize a product vision. I back projects with business cases that quantify the business impact.
Product management: Develop detailed roadmaps and product documents. I collaborate with engineers to ensure the right trade-offs between speed-to-market and quality of learnings. From A/B testing, to experimentation, to full-scale product development - I’ve done it all.
UX research & design: Run customer interviews, focus groups, surveys, and usability testing. I make wireframes and interactive prototypes (using Figma).
Product analytics: Develop dashboards (using SQL and Amplitude among other tools) to track product performance. I build financial models to support business cases.
Team leadership: Partner with data scientists, engineers, behavioral scientists, user researchers, designers, and other functions. I’ve worked both in-house and as a consultant to Fortune 500 clients.
BizOps: Collaborate with seasoned senior executives to define business objectives and realize revenue growth through business development, marketing, finance, and people operations.
A story about me wouldn’t be a story without my beginnings. This is Borilovo, a small village in the Bulgarian countryside where my triplet sisters and I spent our summers growing up. It’s where I trained to become a national badminton champion and studied for the SATs, earning a full ride at a top U.S. liberal arts college. I bring the same drive, passion, and kindness to every project I take on – personal or professional.
Outside of work, you can find me traveling as often as possible, working on my travel blog, staying true to my inner athlete, and checking off my ever-growing movie and book list. In addition, I’m curious about the future of interface design and working on a blog curating ideas dreamed up by the design community (check out Interface Futures).
